My flatmate manages a Hotel Chocolat on Kensington High Street and today one of his staff found a wallet. Before he could have a look at it the store radio that links all of the other stores in the high street and the police that another wallet had been found. And another. And another …

The wallets had been deliberately dropped by guerrilla marketers promoting a new TV programme Dirty Sexy Money. An interesting idea but probably not too successful unless loads of idiots blog about it.

Wallet found in Kensington